---
title: "groas Blog: Insights on AI & Google Ads (page 8)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 8 of 63."
url: "https://groas.com/blog/page/8"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Clay figure strains to feed coins into a mouse-shaped vending machine with ever-rising prices while a grinning agency man holds a '15%' tip jar.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fb29226f-9b5c-4c01-97a3-5a74258d1fe2.png)](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  ## [Your Google Ads Agency Gets a Raise When Your CPCs Rise](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  [October 11, 2026 • 9 min read](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)

  [Written by Alexander Perelman](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
* [![Cartoon of an agency rep offering a bigger hose, metered into his briefcase, to a client holding a leaking bucket: more spend, more fee, same leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/939784a2-b0d0-4c08-adee-1da6cbd3aad4.png)](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  ## [Internal Memo: How to Raise Agency Revenue When Client Revenue Stalls](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-grow-your-agency-revenue-without)

  [Written by Alexander Perelman](https://groas.com/post/how-to-grow-your-agency-revenue-without)
* [![A crystal ball resting on a pencil-ruled tally ledger beside a pencil and coffee mug, as if a fortune-teller's answers are being logged every Monday.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fe551c90-af64-40c4-93fb-a64c2dd0810c.png)](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  ## [60 Buyer Prompts for AI Search, Plus the Monday Tracking Sheet](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  [October 11, 2026 • 10 min read](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)

  [Written by Alexander Perelman](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
* [![Clay figure proudly hangs a gilded chart while the roof caves in behind him and an unimpressed client stands in the flood under an umbrella.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2bee7eb9-2d01-4541-9671-056a4eec4963.png)](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  ## [The AEO Beliefs That Cost Agencies Their First Renewal](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
* [![A shiny report folder with a green arrow rests on a control panel thick with dust, showing polished reporting atop controls nobody has touched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b80df667-8f61-4452-ae03-b924c3c6fc8f.png)](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  ## [The 30-Day Agency Test: What Does Your Google Ads Retainer Actually Buy?](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
* [![A ticking taxi meter bolted onto a thin stack of client folders, its receipt spilling off the desk: vendor costs climb while the retainer stays put.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ffd06d37-a7b1-4c89-aeed-b821b1fc26cf.png)](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  ## [To the Agency Owner Adding AI SEO to Every Retainer: Don’t Buy a Prompt Meter](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  [October 11, 2026 • 9 min read](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)

  [Written by Alexander Perelman](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
* [![A tiny figure drags a giant highlighter along a road of printed server logs, marking a few lines yellow while an expensive dashboard sits ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/50f4c32f-04cb-40ab-af5a-5e18531cc24d.png)](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  ## [One Person, 30 Days, $0 in Tools: A Playbook for AI Search Citations](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  [October 11, 2026 • 10 min read](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)

  [Written by Alexander Perelman](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
* [![A clay account manager buried under drafts and charts on Friday evening while a tiny gift box tagged $29 sits on her desk: the cheap tool hides the real work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3f6440b0-b7db-4dbf-8189-bab7b8189c2b.png)](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  ## [7 White-Label AEO Pricing Myths That Eat Agency Margin](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  [October 11, 2026 • 9 min read](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
* [![Tilt-shift model of a tiny courier stopped at a lowered barrier, while a polished shop waits unreachable at the end of a path of checkpoints.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ce0d6848-05e6-4120-bd57-010686ce92eb.png)](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
  ## [The AI Crawlability Pre-Flight: 17 Checks in a Bot’s Path](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
  [October 10, 2026 • 9 min read](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
* [![A paper tabletop map where lighthouse beams light up rival shops while a tiny surveyor plants red flags in the one dark, unlit plot they skip.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c81803e2-7db3-4ac9-9125-7967cb5924bc.png)](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
  ## [Turn Converting Google Ads Search Terms Into an AI Content-Gap Map](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
  [October 10, 2026 • 10 min read](https://groas.com/post/turn-your-google-ads-search-terms-into-a)

  [Written by Alexander Perelman](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
* [![A dismantled report on a workbench: a heap of sliced-out rows and a discarded red gauge, with only four strips pinned neatly on a towel as worth keeping.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e04f2bc-caef-4266-b4d6-0ba2f3256cf9.png)](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
  ## [Teardown: The Four Rows Worth Keeping in an AI Content Gap Report](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
  [October 10, 2026 • 10 min read](https://groas.com/post/teardown-a-typical-ai-content-gap-report)

  [Written by Alexander Perelman](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
* [![Cartoon of an office worker in the surf measuring one wave and writing "Position 3" as differently shaped waves roll in behind him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cdb89b1e-dfd6-48a4-9939-dc3e4dbc9d81.png)](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
  ## [You Know Google Ads. Here’s What That Gets Wrong About AI Visibility](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
  [October 10, 2026 • 10 min read](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)

  [Written by Alexander Perelman](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
* [![A tabletop model of twin shops: tiny workers renovate one while its identical partner sits frozen in ice, a split test with an untouched control.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/15e6b7cf-f22b-4941-a504-2f4bee263b20.png)](https://groas.com/post/before-you-buy-ai-overview-software-run)
  ## [Before You Buy AI Overview Software, Run a Six-Week Split Test](https://groas.com/post/before-you-buy-ai-overview-software-run)
  [October 10, 2026 • 9 min read](https://groas.com/post/before-you-buy-ai-overview-software-run)

  [Written by Alexander Perelman](https://groas.com/post/before-you-buy-ai-overview-software-run)
* [![Model town where surveyors measure grand empty domed halls while a long queue lines up at one tiny kiosk marked AUG 17, the small dated answer everyone wants.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3cd4fa7a-b70a-4b26-9a53-6694a0cf6ea1.png)](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)
  ## [ChatGPT Read Our Changelog 228 Times. Our Hub Pages Got Zero Live Reads.](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)
  [October 10, 2026 • 9 min read](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)

  [Written by Alexander Perelman](https://groas.com/post/228-chatgpt-answers-one-page-the-month-o)
* [![Cartoon of a vendor proudly showing a freezing business owner a thermometer with a red OPTIMIZE button: monitoring sold as if it were heating.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f54c4659-f57c-4b04-a0f5-01a224d8e5ae.png)](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)
  ## [The ‘Optimize for AI Overviews’ Button Is Selling You a Dashboard](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)
  [October 10, 2026 • 9 min read](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)

  [Written by Alexander Perelman](https://groas.com/post/there-is-no-optimize-for-ai-overviews-bu)
* [![Cutaway of a pneumatic-tube office where one orange question canister splits into three tubes, and only one paragraph reaches the final quote tray.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5d2012cf-1f72-4178-aba8-87b4f1caf9f0.png)](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)
  ## [The Search Terms Report AI Won’t Give You](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)
  [October 10, 2026 • 10 min read](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)

  [Written by Alexander Perelman](https://groas.com/post/the-search-terms-report-ai-doesn-t-give)
* [![A nightclub doorman shines a flashlight on a queue of people in cardboard robot masks with "BOT" badges, letting through only one with a real ID.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/66f02b45-e4a7-4647-9adb-f92bf9236e45.png)](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)
  ## [Put a Client Site Behind an AEO Edge Proxy—and Stop Counting Fake Bots](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)
  [October 10, 2026 • 10 min read](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)

  [Written by Alexander Perelman](https://groas.com/post/tutorial-put-a-client-domain-behind-an-a)
* [![A crowded audition hall of hopefuls holding web pages, where only one is called through the lit door, showing that being crawled isn't being cited.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b4a4e371-c67c-4f09-b722-0eef3d56affa.png)](https://groas.com/post/7-things-businesses-believe-about-gettin)
  ## [7 Myths About Getting Cited by ChatGPT and Perplexity](https://groas.com/post/7-things-businesses-believe-about-gettin)
  [October 10, 2026 • 9 min read](https://groas.com/post/7-things-businesses-believe-about-gettin)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin)
* [![Clay shopkeeper sells a tiny dashboard gauge as the register spews an endless receipt burying the customer, showing the tool is the smallest cost.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/af23e72d-da28-4ce3-8ea7-32e6234e3689.png)](https://groas.com/post/what-it-actually-costs-to-get-your-busin)
  ## [What It Costs to Get Cited by AI: The Dashboard Is the Smallest Bill](https://groas.com/post/what-it-actually-costs-to-get-your-busin)
  [October 10, 2026 • 11 min read](https://groas.com/post/what-it-actually-costs-to-get-your-busin)

  [Written by Alexander Perelman](https://groas.com/post/what-it-actually-costs-to-get-your-busin)
* [![A night courier turns away from a grand headquarters shuttered behind a grille toward a small shop with its door open, the one that will get the visit.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/abd7d207-e4f0-4acf-9b3f-ba841e8f0d49.png)](https://groas.com/post/getting-cited-is-a-retrieval-event-not-a)
  ## [AI Citations Are Retrieval Events, Not Reputation Scores](https://groas.com/post/getting-cited-is-a-retrieval-event-not-a)
  [October 10, 2026 • 11 min read](https://groas.com/post/getting-cited-is-a-retrieval-event-not-a)

  [Written by Alexander Perelman](https://groas.com/post/getting-cited-is-a-retrieval-event-not-a)
* [![Tiny handyman repairs one of five chalk-circled paper houses under a giant kitchen timer, fixing a few pages instead of building new ones.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fdda36e9-57c9-4908-aad4-75d230b62c3f.png)](https://groas.com/post/one-marketer-four-hours-a-week-60-days-t)
  ## [Four Hours a Week, $0 in New Software: A 60-Day AI Citation Playbook](https://groas.com/post/one-marketer-four-hours-a-week-60-days-t)
  [October 10, 2026 • 9 min read](https://groas.com/post/one-marketer-four-hours-a-week-60-days-t)

  [Written by Alexander Perelman](https://groas.com/post/one-marketer-four-hours-a-week-60-days-t)
* [![A miniature car park where a tiny crew installs parking meters bay by bay toward the last few free spaces, already taken by early cars.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/44257e64-96cd-41be-8768-98ea722486d7.png)](https://groas.com/post/free-until-it-wasn-t-a-timeline-of-how-a)
  ## [Free Until It Wasn’t: From Google Shopping to Ads in AI Answers](https://groas.com/post/free-until-it-wasn-t-a-timeline-of-how-a)
  [October 10, 2026 • 9 min read](https://groas.com/post/free-until-it-wasn-t-a-timeline-of-how-a)

  [Written by Alexander Perelman](https://groas.com/post/free-until-it-wasn-t-a-timeline-of-how-a)
* [![Cutaway of one pipeline with three gauges clamped at different points, each showing a different reading, because each sees a different stretch of the flow.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a8d3b95e-4a98-4b32-8f35-aeddc9fa24b2.png)](https://groas.com/post/prompt-trackers-vs-search-console-vs-you)
  ## [Prompt Trackers vs Search Console vs Server Logs: Which AI Visibility Number Should You Trust?](https://groas.com/post/prompt-trackers-vs-search-console-vs-you)
  [October 10, 2026 • 11 min read](https://groas.com/post/prompt-trackers-vs-search-console-vs-you)

  [Written by Alexander Perelman](https://groas.com/post/prompt-trackers-vs-search-console-vs-you)
* [![A tiny shop owner with a clipboard visits four miniature fortune-teller booths in turn, while a giant kitchen timer set to 90 minutes looms beside them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f50eda11-ad04-4f7d-9b7a-801ac81436c4.png)](https://groas.com/post/one-marketer-90-minutes-a-week-the-in-ho)
  ## [One Marketer, 90 Minutes a Week, $0: A 30-Day AI Visibility Playbook](https://groas.com/post/one-marketer-90-minutes-a-week-the-in-ho)
  [October 10, 2026 • 10 min read](https://groas.com/post/one-marketer-90-minutes-a-week-the-in-ho)

  [Written by Alexander Perelman](https://groas.com/post/one-marketer-90-minutes-a-week-the-in-ho)
* [![Model bridge with a missing span: tiny surveyors plant red flags and point charts at the gap while one small crew actually lowers in a new plank.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0e83598e-a086-4225-99c3-8e4af885c568.png)](https://groas.com/post/ai-search-visibility-tools-for-small-bus)
  ## [AI Search Visibility Tools, Ranked by What Happens After They Find a Gap](https://groas.com/post/ai-search-visibility-tools-for-small-bus)
  [October 10, 2026 • 11 min read](https://groas.com/post/ai-search-visibility-tools-for-small-bus)

  [Written by Alexander Perelman](https://groas.com/post/ai-search-visibility-tools-for-small-bus)
* [![A miniature night town where twelve rooftop gauges flash red while one tiny worker hauls a ladder and a wheelbarrow of tickets to fix them all.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/030a1684-d341-4117-8301-252bc04c7523.png)](https://groas.com/post/an-open-letter-to-the-agency-owner-about-2)
  ## [An Open Letter to the Agency Owner Putting AEO on 12 Retainers](https://groas.com/post/an-open-letter-to-the-agency-owner-about-2)
  [October 10, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-agency-owner-about-2)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-agency-owner-about-2)
* [![A bouncer's UV torch checks four look-alikes all wearing 'GPTBot' name tags; only one hand shows a glowing stamp, so three of four claims are fake.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/beac49ac-e479-4c0c-90de-58244721019e.png)](https://groas.com/post/only-1-in-4-ai-bot-visits-is-verifiable)
  ## [Only 1 in 4 Claimed AI Bot Hits Verified: What 30 Days of Edge Logs Mean for Agency Reports](https://groas.com/post/only-1-in-4-ai-bot-visits-is-verifiable)
  [October 10, 2026 • 9 min read](https://groas.com/post/only-1-in-4-ai-bot-visits-is-verifiable)

  [Written by Alexander Perelman](https://groas.com/post/only-1-in-4-ai-bot-visits-is-verifiable)
* [![Model street of fifteen houses: workers fix the first five roofs, the rest leak into buckets while a giant security camera just watches.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/60021e8a-2df1-4d0a-8661-cc55331bf318.png)](https://groas.com/post/scaling-done-for-you-aeo-from-3-client-d)
  ## [Scaling Done-for-You AEO to 15 Domains: Fix the Work, Not the Dashboard](https://groas.com/post/scaling-done-for-you-aeo-from-3-client-d)
  [October 10, 2026 • 10 min read](https://groas.com/post/scaling-done-for-you-aeo-from-3-client-d)

  [Written by Alexander Perelman](https://groas.com/post/scaling-done-for-you-aeo-from-3-client-d)
* [![A shiny brass meter clamped onto a leaking pipe counts the drips and prints a long receipt while the bucket overflows and a red wrench lies unused.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/50adfbb8-5da4-42df-97a6-5e75467bad3f.png)](https://groas.com/post/introducing-promptmeter-pro-the-aeo-plat)
  ## [Introducing PromptMeter Pro: Pay Per Prompt, Fix Nothing](https://groas.com/post/introducing-promptmeter-pro-the-aeo-plat)
  [October 10, 2026 • 9 min read](https://groas.com/post/introducing-promptmeter-pro-the-aeo-plat)

  [Written by Alexander Perelman](https://groas.com/post/introducing-promptmeter-pro-the-aeo-plat)
* [![Clay figure of an agency owner buried in task cards while a coin-gobbling red machine eats his money and only points at more work for him to do.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/552ee3aa-d2bf-4b4c-9b9e-4ae0d47c5d4b.png)](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-w)
  ## [How to Sell AEO Without Losing Your Margin: An Agency Owner’s Q\&A](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-w)
  [October 10, 2026 • 9 min read](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-w)

  [Written by Alexander Perelman](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-w)

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