---
title: "groas Blog: Insights on AI & Google Ads (page 12)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 12 of 63."
url: "https://groas.com/blog/page/12"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A lone strategist on an office chair reaches for one flashing smoke alarm while nine more blink down the dark corridor: alerts multiply, the work is hers.](https://groas.com/media/blog/d71ceff2e990239e9aef6201a8e58144b5be6ef78d70a02e1f5572f6bed166ce.png)](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
  ## [AEO for Agencies: Tracking Tools, Freelance Devs, or groas?](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
  [October 7, 2026 • 10 min read](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)

  [Written by David](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
* [![A consultant under an indoor umbrella shows a colourful chart to a shop owner holding a bucket under a leaking roof: a report, not a repair.](https://groas.com/media/blog/1ff40facf99449a41b2fecc943c86e95b39d5f40de9bc2eb6542da02dd4b9851.png)](https://groas.com/post/an-open-letter-to-the-business-owner-who)
  ## [An Open Letter to the Business Owner Paying for an AI Visibility Report](https://groas.com/post/an-open-letter-to-the-business-owner-who)
  [October 7, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-business-owner-who)

  [Written by David](https://groas.com/post/an-open-letter-to-the-business-owner-who)
* [![Cutaway vending machine with a cheap $189 coin slot, its inside crammed with tiny writers, developers and strategists doing the hidden work.](https://groas.com/media/blog/bc5155f87e1a10f14003d61e4fabdfeefeb3e07d714a64c7987522529ec938a1.png)](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
  ## [The Real Cost of a 10-Client AEO Retainer: $14,050–$23,700 a Month](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
  [October 7, 2026 • 10 min read](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)

  [Written by David](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
* [![Tabletop model of three very different tiny buildings being tested by a figure with a stopwatch, while fifteen empty plots wait roped off behind them.](https://groas.com/media/blog/520c12d491d7c1cb4c30ccbcc4807520d3dd5605e4a92140ee2709111fe5e785.png)](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
  ## [Before You Resell Edge AEO to 15 Clients, Test It on Three](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
  [October 7, 2026 • 11 min read](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)

  [Written by David](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
* [![A seamless marble speech bubble covered in scratches from coins, with gold coins bouncing off and piled below: you can't pay your way into the AI answer.](https://groas.com/media/blog/2ef44c039552cef4a45fdc0a730997c7c61182d24a661fb5805915595befd2df.png)](https://groas.com/post/seven-questions-business-owners-ask-befo)
  ## [Can You Buy AI Visibility? Seven Questions Business Owners Keep Asking](https://groas.com/post/seven-questions-business-owners-ask-befo)
  [October 7, 2026 • 10 min read](https://groas.com/post/seven-questions-business-owners-ask-befo)

  [Written by David](https://groas.com/post/seven-questions-business-owners-ask-befo)
* [![Tabletop model town: a huge crowd, many of them paper fakes, mills outside a dark grand hall while a few real figures queue at a small glowing workshop.](https://groas.com/media/blog/ded929a3f8f0993b8f15bd4bb371f97a69d446561de97fc98e695256dd9048f8.png)](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
  ## [We Counted AI Bot Hits for 30 Days. The Useful Number Was Fetches Per Page](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
  [October 7, 2026 • 9 min read](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)

  [Written by David](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
* [![Clay shop owner bails a flood with a bucket while a suited consultant on a dry stool just measures the water, ignoring the burst pipe.](https://groas.com/media/blog/55ee3ad30113a19ebdfd91255ca7e773532305970af7915321767fa5fefb8dca.png)](https://groas.com/post/should-a-small-business-track-ai-visibil)
  ## [Track AI Visibility In-House. Should You Pay Someone to Fix It?](https://groas.com/post/should-a-small-business-track-ai-visibil)
  [October 7, 2026 • 9 min read](https://groas.com/post/should-a-small-business-track-ai-visibil)

  [Written by David](https://groas.com/post/should-a-small-business-track-ai-visibil)
* [![Tiny surveyors paint and measure the broken edge of a bridge to a city, then hand the owner a binder and a shovel: the gap is mapped, not closed.](https://groas.com/media/blog/eb737c3aec1aa9360fd76b9348a8a5cabf548bdd162f80a828eb9c3167a382cc.png)](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)
  ## [Your Q3 AI Visibility Report: Score Up, Citations Zero, Invoice Attached](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)
  [October 7, 2026 • 10 min read](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)

  [Written by Alexander Perelman](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)
* [![A foggy crystal ball beside a clipboard of green-ticked tasks: the agency sells the verifiable checklist, not a prediction of what AI will say.](https://groas.com/media/blog/36d26400cbf355ec679093c89d21061bee66c8a853abb9a2bf29d3f6433cdb55.png)](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
  ## [The AEO Retainer Swipe File: Tiers, Scope Clauses and Client Scripts](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
  [October 6, 2026 • 10 min read](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
* [![Clay figure pours a wheelbarrow of articles into a wall funnel whose pipe is disconnected, so the pages pile on the floor beside an unused wrench.](https://groas.com/media/blog/e1a99963f159a4756e614472ee73400643c5900fa7bde718abe8fa563e8cdc77.png)](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
  ## [Can ChatGPT Read Your Site? A 45-Minute Check Before You Write More AEO Content](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
  [October 6, 2026 • 10 min read](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)

  [Written by Alexander Perelman](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
* [![Cartoon of a marketer noting 'position two' after one pull of a slot machine whose reels are already spinning to a new result.](https://groas.com/media/blog/038bfefb4237637a1718ff66b379d5bdc42d57615f25797529aa5ef5682a4f7e.png)](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
  ## [Six PPC Habits That Misread AI Visibility](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
  [October 6, 2026 • 10 min read](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)

  [Written by David](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
* [![A tiny worker on a ladder fixes up five model shopfronts while a giant dusty 'take a number' dispenser looms behind, its ticket queue ignored.](https://groas.com/media/blog/35c8ce6c06242ab08178711c5abe08dda0df51ec927a2dd6bc9770aa5f83bdbf.png)](https://groas.com/post/one-strategist-zero-developers-five-clie)
  ## [One Strategist, Zero Developers, Five Domains: A 30-Day AEO Launch Playbook](https://groas.com/post/one-strategist-zero-developers-five-clie)
  [October 6, 2026 • 10 min read](https://groas.com/post/one-strategist-zero-developers-five-clie)

  [Written by David](https://groas.com/post/one-strategist-zero-developers-five-clie)
* [![A paper price tag trapped inside a wooden puzzle box with only its red string poking out, like a page answer hidden behind a widget.](https://groas.com/media/blog/fc591013b9fbca0a4fbbd5b5da9840f87092e2e1974af7c54a3f3b23280ab402.png)](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
  ## [The AI Overview Landing Page Checklist PPC Operators Already Know](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
  [October 6, 2026 • 9 min read](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)

  [Written by Alexander Perelman](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
* [![Two basil plants, one pampered with fertiliser and tagged "EDITED", one tagged "UNTOUCHED", grown to exactly the same height—the edit earned nothing.](https://groas.com/media/blog/1b8f773adf1293617b7d491e98ca072744fd54c8ab85a0ba92fb3bc746e5f76a.png)](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
  ## [The Prompt-Trigger Test: Did Your Page Earn the AI Citation?](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
  [October 6, 2026 • 10 min read](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)

  [Written by David](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
* [![A speech-bubble-shaped bookshelf where gold 'Sponsored' gift boxes squeeze out the books, leaving two leaning sources and one fallen to the floor.](https://groas.com/media/blog/de47ce6e28adc50d217461e0f1214122bab80aded11ff6108eadf834719b9b8f.png)](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
  ## [AI Overview Ads Are Crowding the Answer: Five Citation Predictions for 2027](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
  [October 6, 2026 • 10 min read](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)

  [Written by David](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
* [![A report dismantled on a workbench into six parts: four shiny red toy gauges and trophies, and only two real, worn steel tools that can actually do the work.](https://groas.com/media/blog/078b45b09bf8d27eebd95eaeb82f1b2b20261256647354589d8d4c30a79ae5a5.png)](https://groas.com/post/teardown-the-content-gap-report-every-ai)
  ## [Teardown: The Six Sections of an AI Content-Gap Report, and the Two Worth Acting On](https://groas.com/post/teardown-the-content-gap-report-every-ai)
  [October 6, 2026 • 10 min read](https://groas.com/post/teardown-the-content-gap-report-every-ai)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-content-gap-report-every-ai)
* [![Cartoon of a businessman in a sinking rowboat proudly admiring a gold-framed chart of the rising water while his bailing bucket sits unused.](https://groas.com/media/blog/267ab77791d4bf1bfac9d34e77020fcd7536c01d8309aa711f3ad08d6e7c8c1b.png)](https://groas.com/post/introducing-citeboost-platinum-watch-you)
  ## [Introducing CiteBoost Platinum: Beautiful Charts of Every AI Citation You Didn’t Earn](https://groas.com/post/introducing-citeboost-platinum-watch-you)
  [October 6, 2026 • 6 min read](https://groas.com/post/introducing-citeboost-platinum-watch-you)

  [Written by David](https://groas.com/post/introducing-citeboost-platinum-watch-you)
* [![Five red-pen-edited web pages on a lab bench, each paired with an identical page frozen in ice as an untouched control group.](https://groas.com/media/blog/2babb7c486e211f320786d148e5cba4e95d3d554bacc3ba1ab3953dd2a19fe46.png)](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
  ## [The AI Overview Citation Holdout Test: Change Five Pages, Freeze Five](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
  [October 6, 2026 • 11 min read](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)

  [Written by David](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
* [![At night a man feeds coins into a meter to keep a flickering neon arrow lit, while the shop next door's name is carved in stone and glows for free.](https://groas.com/media/blog/ad30079702ecc11a3bff7edb537edcca030726c0ed2abe36967400042b81b547.png)](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)
  ## [AI Overview Ads or Citations? The Case for Each, and My Verdict](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)
  [October 6, 2026 • 11 min read](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)

  [Written by David](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)
* [![Tabletop model street where glowing billboards promote rival shops while one tiny owner on a ladder repaints her own shopfront by hand.](https://groas.com/media/blog/4753b45aeae3c9e04809f81e8c48f89f716a380b7fe28e6f0898587bbbbe1cfc.png)](https://groas.com/post/one-person-two-hours-a-week-30-days-the)
  ## [One Person, Two Hours a Week, Zero Software Budget: A 30-Day AI Visibility Playbook](https://groas.com/post/one-person-two-hours-a-week-30-days-the)
  [October 6, 2026 • 10 min read](https://groas.com/post/one-person-two-hours-a-week-30-days-the)

  [Written by David](https://groas.com/post/one-person-two-hours-a-week-30-days-the)
* [![A wheel-less car on cinder blocks in a garage, its dashboard glowing with the speedometer maxed: the numbers race while the car goes nowhere.](https://groas.com/media/blog/9d8196ac15c045eefe6a781cda02136cd90c570323d2df2e9cbce53099a86db0.png)](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)
  ## [Your AI Visibility Score Is the New Google Ads Grader](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)
  [October 6, 2026 • 10 min read](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)

  [Written by David](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)
* [![Model town: a crowd mobs a giant signpost and leaves empty-handed, while a small red booth with a calendar hands out paper answers to a short queue.](https://groas.com/media/blog/82ca40907f165aa6ef6baa0903a5a70019e13bb782846dbcacfd92d25485cc72.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)
  ## [30 Days of AI Bot Logs: Thousands of Hits, Zero Answers for Category Pages](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)
  [October 6, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)
* [![Three mismatched homemade rain gauges on a fence post catch falling paper speech bubbles, a few marked with orange stars, tallied on graph paper.](https://groas.com/media/blog/0294c5c19287ab7bc82dd6c269d57addd671dde0b94cb99a9fe6761ef751bfc7.png)](https://groas.com/post/build-your-own-ai-visibility-monitor-in)
  ## [Build a Weekly AI Brand Monitor with Google Sheets and Three APIs](https://groas.com/post/build-your-own-ai-visibility-monitor-in)
  [October 6, 2026 • 10 min read](https://groas.com/post/build-your-own-ai-visibility-monitor-in)

  [Written by David](https://groas.com/post/build-your-own-ai-visibility-monitor-in)
* [![A woman looks into a car's open hood to find no engine, while a shiny new speedometer glows on the dash: monitoring without anything to drive results.](https://groas.com/media/blog/2e0a6e466ad0f8ddc25eaf7cd2ce475cd4cd9b322a347dea91e9e7011a389364.png)](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)
  ## [What AI Search Visibility Really Costs: DIY, Software and Done-for-You](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)
  [October 6, 2026 • 10 min read](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)

  [Written by David](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)
* [![Clay figure at 1am stands under twelve blaring smoke alarms holding a mop, tickets piling at his feet: alerts are cheap, the fixing is the real work.](https://groas.com/media/blog/7dc21b6208fddea75f45ab3140778709349a82c720e56c41e17f0a244bae350c.png)](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)
  ## [Stop Shopping for AEO Trackers. At 10 Client Domains, Execution Wins](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)
  [October 6, 2026 • 9 min read](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)

  [Written by David](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)
* [![A car dashboard at night with every warning lamp glowing except one empty socket with cut wires: a failure that has no light to warn you.](https://groas.com/media/blog/1758d64f0650e452abcb099f8ea0d34c500b7c7cff839d2199dc61bc31bf0c9e.png)](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)
  ## [The Landing Page Swap That Exposed AI Search’s Missing Warning Light](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)
  [October 6, 2026 • 9 min read](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)

  [Written by David](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)
* [![A hand holds a single red star block above a wooden shape sorter with three different holes, poised to drop it into the one it fits.](https://groas.com/media/blog/171c1638ed7e6f6e97cdbdfe93418e23bbf1fa9e3d3aae368ebc05b228d8541f.png)](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)
  ## [ChatGPT vs Perplexity vs Google AI Overviews: Which Should You Target First?](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)
  [October 6, 2026 • 11 min read](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)

  [Written by Alexander Perelman](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)
* [![A duct-taped cereal-box periscope stands beside an unopened luxury telescope tagged "$500/mo", favouring DIY checks over a costly dashboard.](https://groas.com/media/blog/7ca8f3d4ec81fb49f39e3819728edb51d83e509bf25bb3312e59ae9fb2128835.png)](https://groas.com/post/can-i-track-my-own-ai-visibility-without)
  ## [Can I Track AI Visibility Without Buying a Dashboard? Eight Questions Answered](https://groas.com/post/can-i-track-my-own-ai-visibility-without)
  [October 6, 2026 • 9 min read](https://groas.com/post/can-i-track-my-own-ai-visibility-without)

  [Written by David](https://groas.com/post/can-i-track-my-own-ai-visibility-without)
* [![A shiny red toolbox opened to reveal only magnifying glasses, clipboards and warning tags, no real tools, beside a broken birdhouse it never fixed.](https://groas.com/media/blog/a952e8fd444f6cc1288e6ab29724b2c80d7ecd01ec499c611aedc69db4872bd1.png)](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)
  ## [Before You Buy an AI Overview Tool, Test What It Ships in 30 Days](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)
  [October 6, 2026 • 9 min read](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)

  [Written by Alexander Perelman](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)
* [![Cartoon of a vendor pitching wildly while a business owner secretly reads a 'Vendor Phrasebook' under the table, treating sales jargon as a foreign language.](https://groas.com/media/blog/49541cca7630a6a1b6238805ff04cb139b04352c33b943c873f05d03b6a04f72.png)](https://groas.com/post/the-ai-search-glossary-for-owners-being)
  ## [The AI Search Glossary for Owners Being Pitched AEO](https://groas.com/post/the-ai-search-glossary-for-owners-being)
  [October 6, 2026 • 11 min read](https://groas.com/post/the-ai-search-glossary-for-owners-being)

  [Written by David](https://groas.com/post/the-ai-search-glossary-for-owners-being)

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## Structured data

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