---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 7)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 7 of 69."
url: "https://groas.com/author/alexander-perelman/page/7"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A fisherman proudly hauls tagged fish from a tiny fenced pond of his client's own stock, while the open sea full of wild fish lies untouched behind him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b40efcea-a536-4390-91cb-6c291fd08422.png)](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
  ## [A CPA-Based Agency Fee Can Still Reward the Wrong Results](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
  [October 13, 2026 • 9 min read](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)

  [Written by Alexander Perelman](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
* [![Three identical restaurant check folders: one neatly closed, one spilling an endless receipt, one with a ticking taxi meter built in: the same job, three bills.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8009cd7d-9540-4fb9-92b1-e202367c828d.png)](https://groas.com/post/what-90-days-of-google-ads-management-ac)
  ## [The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint](https://groas.com/post/what-90-days-of-google-ads-management-ac)
  [October 13, 2026 • 10 min read](https://groas.com/post/what-90-days-of-google-ads-management-ac)

  [Written by Alexander Perelman](https://groas.com/post/what-90-days-of-google-ads-management-ac)
* [![Cartoon of a man in a bathrobe waiting for a beeping smoke detector to put out his kitchen fire, ignoring the extinguisher on the wall.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/908a7c0d-ed03-4147-8fd6-04302c7ab36b.png)](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
  ## [Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
  [October 13, 2026 • 9 min read](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)

  [Written by Alexander Perelman](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
* [![Cartoon: a founder pours cash into an ad machine that yields three customers, while coins gush into a grinning agency rep's hat: "Great month — you spent more!"](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6e373828-208e-4e4e-90e0-d2e800fedb60.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
  ## [Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
  [October 13, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
* [![A miniature crew installs a new glass storefront in front of an untouched, ribbon-sealed old shop, changing its face without entering the building.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/307832b6-dd8f-4262-8b5a-989c10e280ec.png)](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
  ## [Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
  [October 13, 2026 • 10 min read](https://groas.com/post/onboard-your-first-white-label-aeo-clien)

  [Written by Alexander Perelman](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
* [![A steel safe engraved 'GUARANTEED' with every side's door hanging open, cash sliding out: a guarantee so full of exits it protects nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/04658a35-c139-4bb9-bf22-11e119b4b2cb.png)](https://groas.com/post/teardown-the-performance-guarantee-claus)
  ## [Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee](https://groas.com/post/teardown-the-performance-guarantee-claus)
  [October 13, 2026 • 10 min read](https://groas.com/post/teardown-the-performance-guarantee-claus)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-performance-guarantee-claus)
* [![A brass taxi meter spews an endless receipt that buries a row of ten business cards, showing per-prompt software costs eating an agency's retainer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8d2faabe-b329-440c-8b98-b9f51e987148.png)](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)
  ## [How to Price an AEO Retainer That Still Pays at Client Ten](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)
  [October 13, 2026 • 9 min read](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)

  [Written by Alexander Perelman](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)
* [![A pop-up contract where a founder and an agency rep shake hands as a fine-print pull-tab opens a trapdoor under only the founder's feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/099cf571-c1d0-4bdf-bedc-226ae350827b.png)](https://groas.com/post/the-performance-pricing-glossary-18-term)
  ## [The Performance-Pricing Glossary: 18 Contract Terms That Decide Who Carries the Risk](https://groas.com/post/the-performance-pricing-glossary-18-term)
  [October 13, 2026 • 10 min read](https://groas.com/post/the-performance-pricing-glossary-18-term)

  [Written by Alexander Perelman](https://groas.com/post/the-performance-pricing-glossary-18-term)
* [![Rows of numbered, cracked fortune cookies on a lab tray, a few slips ticked in red, showing AI answers must be sampled repeatedly, not trusted once.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3ba510d6-80a9-4e59-a42e-53f81a0647e9.png)](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)
  ## [The 30-Prompt Test for AI Search Visibility](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)
  [October 13, 2026 • 10 min read](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)

  [Written by Alexander Perelman](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)
* [![After a ruined steak dinner, a suited man stands to leave while sliding the bill to his frustrated dinner companion, asking who pays when results miss.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c13576cf-f0f4-4ac6-9ad2-3ffe1ef60428.png)](https://groas.com/post/search-marketing-companies-that-actually)
  ## [Search Marketing Companies Ranked by Who Pays When Performance Misses](https://groas.com/post/search-marketing-companies-that-actually)
  [October 13, 2026 • 11 min read](https://groas.com/post/search-marketing-companies-that-actually)

  [Written by Alexander Perelman](https://groas.com/post/search-marketing-companies-that-actually)
* [![Tabletop model: a giant tap pours coins into a leaky pipe while a grinning tollbooth attendant skims 15%, and only a few tiny customers trickle out.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/91226106-e678-4ebd-926b-134b0d585026.png)](https://groas.com/post/7-myths-about-pay-for-performance-google)
  ## [8 Myths About Performance-Based Google Ads Pricing](https://groas.com/post/7-myths-about-pay-for-performance-google)
  [October 13, 2026 • 9 min read](https://groas.com/post/7-myths-about-pay-for-performance-google)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-pay-for-performance-google)
* [![A brass thermometer reads maximum on a smouldering wall above an unopened toolbox: tracking the problem precisely while nobody fixes it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c1a7fa2c-914e-4050-ba40-64604ca7e072.png)](https://groas.com/post/should-a-small-business-run-aeo-in-house)
  ## [DIY AEO or Done-for-You? The Question That Decides](https://groas.com/post/should-a-small-business-run-aeo-in-house)
  [October 13, 2026 • 9 min read](https://groas.com/post/should-a-small-business-run-aeo-in-house)

  [Written by Alexander Perelman](https://groas.com/post/should-a-small-business-run-aeo-in-house)
* ## [White-Label Local SEO and AI SEO for Agencies: FAQ](https://groas.com/post/white-label-local-seo-faq)
  [October 12, 2026 • 3 min read](https://groas.com/post/white-label-local-seo-faq)

  [Written by Alexander Perelman](https://groas.com/post/white-label-local-seo-faq)
* ## [How to Evaluate an AEO and Digital Marketing Agency: What to Check Before You Buy](https://groas.com/post/directive-aeo-agency-evaluation-guide)
  [October 12, 2026 • 5 min read](https://groas.com/post/directive-aeo-agency-evaluation-guide)

  [Written by Alexander Perelman](https://groas.com/post/directive-aeo-agency-evaluation-guide)
* [![A clay retriever proudly sits by a pile of cheap fetched toys while its owner eyes the one gold watch it ignored: rewarded per fetch, it chased quantity.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/28c479a4-3fac-4f29-ac67-25ab3a5d7967.png)](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
  ## [ROAS vs CPA: Which Number Should Your Google Ads Contract Use?](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
  [October 12, 2026 • 10 min read](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)

  [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-how-to-pick-the-one-number-y)
* [![Cartoon of two rival window cleaners on huge scaffolds each washing half of one tiny window while the homeowner holds two long invoices.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/42fbe62b-87c8-4dfe-9d04-680c1d77aaa5.png)](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
  ## [By 2027, the Answer Box Will Make Separate PPC and SEO Reports Look Expensive](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
  [October 12, 2026 • 9 min read](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)

  [Written by Alexander Perelman](https://groas.com/post/ads-inside-ai-answers-by-2027-six-falsif)
* [![Cartoon tailor ignores a customer's body and carefully measures the thickness of his wallet: a 'tailored' price fitted to the budget, not the job.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f2e9b06b-e407-4b66-84b7-8ec593d3a2f2.png)](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
  ## [“Book a Call to See Pricing” Is Not a Price](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
  [October 12, 2026 • 9 min read](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)

  [Written by Alexander Perelman](https://groas.com/post/book-a-call-to-see-pricing-is-not-a-pric)
* [![Model landscape: a flat railway and a road climbing a hill of coin stacks cross where a tiny surveyor plants a red flag, marking the fee break-even point.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/72df89e9-aeed-4876-96b8-d321937ef517.png)](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
  ## [The Fee Crossover: When a Percentage Agency Fee Beats a Flat Sprint](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
  [October 12, 2026 • 11 min read](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)

  [Written by Alexander Perelman](https://groas.com/post/the-break-even-spend-at-what-monthly-bud)
* [![Tiny road workers finish a road to a model shop as giant hands swap the shop for a new one, leaving their road a dead end beside a 'WEEK 1' sign.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9af4d74a-7e3a-49d9-989d-464f187ae374.png)](https://groas.com/post/four-launches-a-year-the-saas-client-who)
  ## [The SaaS Account That Went Back to Week One Every Quarter](https://groas.com/post/four-launches-a-year-the-saas-client-who)
  [October 12, 2026 • 9 min read](https://groas.com/post/four-launches-a-year-the-saas-client-who)

  [Written by Alexander Perelman](https://groas.com/post/four-launches-a-year-the-saas-client-who)
* [![A man calmly sips coffee outside a room marked 'Do not disturb — learning' while a tap inside floods it with banknotes, waste protected by a label.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b84ad15b-56a9-4ded-b0d8-07b670f5a41f.png)](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
  ## [The Google Ads Learning Phase Is Not a Two-Week Quarantine](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
  [October 12, 2026 • 9 min read](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)

  [Written by Alexander Perelman](https://groas.com/post/stop-hiding-behind-the-learning-phase-wh)
* [![A business owner waits patiently under a 'LEARNING' sign while banknotes slide out under the door and down a drain unnoticed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e5efe59-288f-4988-8939-f4c7dec90c6e.png)](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
  ## [The First Four Weeks of Google Ads Are Not a Waiting Room](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
  [October 12, 2026 • 10 min read](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)

  [Written by Alexander Perelman](https://groas.com/post/what-first-time-advertisers-get-wrong-ab)
* [![Clay ads manager hugs a 'DON'T TOUCH' cloche over a seedling while coworkers secretly swap and repaint the pot beneath it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7ffee441-7b33-4851-9b4f-0c753d9d5c0d.png)](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
  ## [Postmortem: The SaaS Google Ads Launch That Kept Starting Over](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
  [October 12, 2026 • 10 min read](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-saas-account-stayed-in)
* [![A marketer with a fire extinguisher is held back by a calm consultant from a desk taped off as 'LEARNING' while a pile of cash burns on it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d0af1aa7-28db-432b-af9f-5709b937ec04.png)](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
  ## [Google Ads’ Learning Phase Is a Status Label, Not a Month Off](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
  [October 12, 2026 • 9 min read](https://groas.com/post/stop-waiting-out-the-google-ads-learning)

  [Written by Alexander Perelman](https://groas.com/post/stop-waiting-out-the-google-ads-learning)
* [![A 28-day pill organizer filled with tiny save keys instead of pills, five per week, most unopened, suggesting edits rationed like medicine.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e33b4281-c6fa-4434-831a-8ffc1d07c00b.png)](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
  ## [28 Days of Google Ads on $100 a Day and Five Edits a Week](https://groas.com/post/your-first-28-days-on-google-ads-with-10)
  [October 12, 2026 • 11 min read](https://groas.com/post/your-first-28-days-on-google-ads-with-10)

  [Written by Alexander Perelman](https://groas.com/post/your-first-28-days-on-google-ads-with-10)

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